Ice cream pops by Two
The Summer Emergency Campaign
Summer is coming.
There’s hardly a shared experience in sultry Dubai more pervasive and universal than the dreadful anticipation of the coming summer.
The plan for this campaign was simple enough. Ice-pops to the rescue. These are delightful little hard-shelled white chocolate bites filled with ice cream in three flavours: mango, strawberry, and watermelon.
But first, we vibe.
The campaign opens with a fast, “touristy” mood reel shot on iPhone around Dubai. The idea was to get our audience ready for that summer vibe, with something bright, colourful, and delightfully imperfect.
What’s summer without some sun, sand, and surf.
So of course we shot at beach.
Content And More
Content And More
And we shot by the pool. And in the streets. With a fever. And a migraine. In the car. And on the car.
Summer Emergency.
by Two at Symphony
Attribution
This work was created by me and produced for Another, a unit of Alabbar Enterprises. Another is a UAE-based hospitality company with multiple concepts under its umbrella - Caya, Ganache Chocolatier, Two at Symphony, Karak House, The Good Hood Kitchen, Parka, Krema, Carpo, GIA, Social House, Angelina & Markette.
Follow Two at Symphony on Instagram.
