Ice Cream Cakes by Caya.
The ‘Soft Summer’ Campaign
A combination approach.
This campaign was created to launch a new product, Ice-Cream Cakes, in time for summer. The menu and social components were combined into one type of visual identity, making it usable across all our channels and platforms, from the menus to the socials.
My guiding light for the visual design was a sort of warm embrace from the sun. I went for earthy tones, warm light, fresh fruit, textured linens, and just everything that spoke the language of warmth.
Setting the mood.
Building up to the product’s launch requires conveying a change of tone on the social pages. It also creates anticipation, but mainly, it’s just nice to look at.
Campaign Launch Video
Setting the tone means visual design, but also sound design. Turn the sound up for this one.
Product Showcase
Introducing the product.
But make it video.
Well, you must.
Soft Summer.
by Caya
Attribution
This work was created by me and produced for Another, a unit of Alabbar Enterprises. Another is a UAE-based hospitality company with multiple concepts under its umbrella - Caya, Ganache Chocolatier, Two at Symphony, Karak House, The Good Hood Kitchen, Parka, Krema, Carpo, GIA, Social House, Angelina & Markette.
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