Introducing Ganache Chocolatier: Anatomy of a Campaign

Made by Two was a successful chocolate brand, located in Dubai Mall.

Photography • Video • Content Strategy • Art Direction • Brand Language

But we had bigger ambitions.

With every rebrand comes its own set of challenges. And the transition from Made by Two to Ganache Chocolatier was no small feat. We had to launch a brand new home in Alserkal Avenue, with a whole new style of visual merchandising, and its own in-house chocolate factory (with a cute little see-thru window). The branding was new, the packaging was new, the chocolates were new, and the philosophy was new. This meant a complete rethink was in order.

Supporting this idea were three pieces of content, one that celebrated all the great work done by Made by Two, one that bid farewell to the logo, and one that announced the relaunch to our audience.

My idea for the rebrand was simple, the Made by Two logo – with its cursive font – could be pulled apart like a piece of string, and the idea of “Made: Unmade” was born.

With the rebrand out of the way, it was time to find a new voice.

Introducing Ganache to the world.

Once the visual language of the brand was well-developed, it came time to start creating additional content that could be used to launch the brand on social media.

The first was a set of visuals that featured the colours, textures, and the processes that went into creating each of the unique flavours of chocolate.

But make it video.

It’s the way of the world.

Process, process, process.

Evocative behind-the-scenes footage was a crucial part of telling the brand story.

Content And More

And that’s how Ganache Chocolatier was born.

(At least from a content perspective. Huge credit to the rest of the team, of course!)

Attribution

This work was created by me and produced for Another, a unit of Alabbar Enterprises. Another is a UAE-based hospitality company with multiple concepts under its umbrella - Caya, Ganache Chocolatier, Two at Symphony, Karak House, The Good Hood Kitchen, Parka, Krema, Carpo, GIA, Social House, Angelina & Markette.

Brand and Packaging Design by Rimsha Kidwai. Find her work on Behance.

Follow Ganache Chocolatier on Instagram.